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Product photography

Can AI do product photography for my clothes for free?

Yes. Drop one phone photo of the garment below and it comes back as a ghost mannequin packshot on white in about twenty seconds; the same photo makes the on-model shot with the tool linked below. Your first 2 renders are free, with no account. Color, print and cut come from your photo.

Two free renders, shared across all our tools. No account.

Drop a garment photo here

or choose one from your phone or computer

JPEG, PNG or WebP. Any phone photo works.

Try free, no cardNot happy with a photo? Redo it free, once per photo.
2 of 2 free renders left, across all tools

Your photo is stored for 30 days, then deleted. It is used to make your image, and by the studio if you continue there. If you order a pattern from it, a copy is kept with your order.

Packshot, on-model or flat lay: which shot does which job

Clothing is sold on three kinds of picture, and they are not interchangeable. Each answers a different question the buyer has.

The three product shots of a garment, and where each one comes from on this site.
ShotWhat the buyer readsHow you get it here
Ghost mannequin packshotThe cut and the shape, on white, with nothing else in the frame. The inside of the collar shows.The tool on this page, from one photo of the garment worn, on a hanger or on a form.
On a modelHow the garment sits on a body: the length, the drape, the overall look.The on-model tool, from the same photo. The model is generated.
Flat layThe true color and the whole garment at a glance, the honest record of the item.Your own photo, taken from above. It is also the best photo to start the other two from.

One photo, two product shots

A real photo, and the two product shots our tools made from it. The packshot and the on-model shot each cost one render.

The photo in: a white shirt and dark jeans worn on location
The photo in.
The shirt and jeans as a ghost mannequin packshot on white
Ghost mannequin packshot.
The shirt and jeans worn by an AI model in a light studio
On a model.

Look closely at the packshot: the shoes from the original photo stayed in the frame. Every result has Redo this render for exactly that, and it is why the next section exists.

Which shot leads on which channel

The rules of the place you sell decide the first picture. A sensible order for each, before you read that place’s own image rules:

A starting order, not a rule book. Each marketplace publishes its own image rules: read them before you list.
ChannelFirst imageThen
Large marketplaces with a white-background ruleGhost mannequin packshot on whiteOn-model shot, back view, a close-up of the fabric
Your own online storeOn-model shot or packshot, the same choice across the whole rangeThe other of the two, the back view, a detail
Second-hand and resale appsA real photo of the actual itemA packshot or an on-model shot as a second image, never in place of the real one
Social posts and adsOn-model shotYour own flat lay or a packshot in a carousel
Line sheets for buyersGhost mannequin packshotColorways of the same packshot

What renders true, and what does not

A product photo made from your photo is part record and part estimate. Publish it knowing which part is which:

  • True to your photo: the color, the print and its scale, the cut, the visible seams and closures. Shoot in daylight and the color holds.
  • Kept exact on request: one detail you name in the field "A detail that must stay exact", a crest, a label, a button. It is found in your photo and kept, without using a render.
  • Generated: the model, the pose and the light; on a model, the length and the drape on the body; on a packshot, the inside of the neck, which nobody photographed.
  • Generated unless you photograph it: the back. The Back view button draws it from the front; for a back you can sell from, render a photo of the back.
  • Can drift: small counts and fine marks, the number of buttons, a woven label, a very fine stripe. Check them before you publish.

Three steps

  • 1. Photograph the garment in daylight, the whole of it in the frame: worn, on a hanger, or flat from straight above.
  • 2. Drop the photo in the tool at the top of this page for the ghost mannequin packshot, or in the on-model tool for the worn shot.
  • 3. Check the render against the garment, redo it if a detail moved, and download it. Next garment takes the next photo on the same page.

Your first 2 renders are free, shared across all our tools. After that a render is 5 credits ($0.50), and a free account opens with a one-time welcome of 50 credits, then gets 15 credits a month, enough for 3 renders.

Questions

Is AI product photography for clothes free?

Your first 2 renders are free, shared across all our tools, with no account and no card. Then 5 credits ($0.50) a render; a free account opens with a one-time welcome of 50 credits, then gets 15 credits a month.

Do I still need Photoshop?

Not for the cut-out, the white background or the ghost effect: the body, the hanger and the background are removed for you. Check the result as you would any retouch, since small details can differ from the garment.

Is it safe to upload photos of my unreleased clothes?

Your photo is stored for 30 days, then deleted. It is used to make your image, and by the studio if you continue there. If you order a pattern from it, a copy is kept with your order. Under our terms, your uploads and your images are not used to train our models or those of the providers we work with.

Does it work for all clothing?

It is built for clothing: tops, shirts, knitwear, dresses, skirts, trousers, outerwear, swimwear and activewear. Ghost mannequin and on-model shots are garment shots; for shoes, bags or jewelry they are not the right tool.

Can I use it in my shop?

Yes: every render, free or paid, can be used to sell, in your own shop and on marketplaces, as long as it shows your item faithfully and follows that marketplace's rules.

Do the images carry an AI label?

Yes, in the file: images are signed with Content Credentials (C2PA) when they are stored, marking them as AI-generated; you can check one at contentcredentials.org/verify. Re-saving the file elsewhere can strip it, and some marketplaces also ask you to say an image is AI-made: follow their rules.

Will it replace a photo shoot?

For packshots and on-model shots of a garment you already have, often yes. For the true back, fine texture close-ups and anything a buyer will judge the fabric by, keep a real photo next to the rendered ones.

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